CRM & Email Marketing Manager

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CRM & Email Marketing Manager

At Body&Fit we're looking for a Senior Email Marketing Specialist to join our team.
Full-time · Amsterdam, The Netherlands

Who we are

We are Body&Fit, a sports nutrition company catering to everyday athletes striving for long-term performance across all sports, body types, and age groups. We are here to support you during your fitness journey and celebrate the joy of progress. Our products provide the energy boost you need, help you get stronger, recover faster, and stay in tune with your body.​

With a history dating back to 1995, we take pride in our position as a market leader. In 2017, Body&Fit joined Glanbia Performance Nutrition (GPN), a world leader in innovation and new product development with a rich heritage in the sports nutrition industry.

Our Mission

At Body&Fit, we fuel progress. We stand by those who embrace challenges. Those who take on the lows and reach new highs. Our goal is to enhance your physical and mental well-being, enabling you to make the most out of life. We're here to stand by your side, cheering on your progress, every step of the way.

The opportunity

We are seeking a highly motivated and experienced CRM Manager to join the Marketing team. As a CRM Manager you will be responsible for the performance of the Email channel across Benelux, France and UK market and you will be directly managing one Email Coordinator. You are the driver of the strategy of the Email channel and also willing to do hands-on work when needed. You will collaborate closely with cross-functional teams to create compelling email content that aligns with our overall marketing initiatives and brand guidelines. Main KPIs will be engagement and commercial targets. This means you are analytically strong and able to convert customer data into insights, advice and actions. You will actively contribute to the technical aspects of the role, utilizing your skills to customize email templates, troubleshoot issues, and manage data integration effectively. Overall, this role offers an exciting opportunity to lead and shape our email marketing practice, allowing you to make a tangible impact on our customers' experiences and contribute to the overall success of our marketing efforts.

Our CRM Manager will have the opportunity, together with their direct report,  to put their ideas into practice, from strategy to execution. You will actively share knowledge, skills and learnings with the Marketing colleagues so that the entire team grows to a higher level. You will work a lot with many different departments such as Consumer Insights, Trade, IT.

Key Accountabilities

  • Own the email strategy: from creation to

    implementation and reporting

  • Together with the Email Co-ordinator, own

    database segmentation, automated

    journeys, BAU emails

  • Own performance of email campaigns and set data-driven action points for the future

  • Facilitate the Email A/B testing plan

  • Collaborate efficiently with other

    departments, such as trade, brand,

    product and CS, to secure optimal email

    campaigns and a strong customer


  • Generate ideas and actions to drive revenue

About you

  • Relevant Email experience

  • Bachelor’s or Master Degree

  • Additional e-commerce courses

  • Skilled at software such as Magento, Klavyio, Clang, Google Analytics, Tableau.

  • Strong attention to detail

  • Commercial & Marketing savviness

  • Dutch language strongly preferred

  • Growth mindset

  • Resilient & open to change

  • Proven team player

  • Strives for financial results

  • Passion for our industry and products

  • Down-to-earth and fun to work with

Are we the right fit for you?

Our business is growing, and we need people like you to grow with us and become part of our inspiring, dynamic, fast-paced company.

Life is way too short to waste anyone’s time so there are a few things that we would like to be upfront about:

  • Politics, intrigue, gossip. We’re just way too busy for all that nonsense!

  • Slow moving, corporate environment. We move pretty quickly here so we don’t have room for passengers.

  • Hiding in the background. If we’re to grow together we want you to step up and tell us how to do it. We need your voice!

What we would like to offer you

Join our global organization for a rewarding career, where you'll be part of an ambitious and fun international team. Enjoy the freedom to create your own nutrition formula with a staff discount on our GPN (Body&Fit) products!

Our Blended Working approach offers flexibility, allowing you to work both from home and the office. You'll receive support through an ergonomics program, a daily work from home allowance, and flexibility during the day where possible.

Your well-being matters to us - benefit from a discount on Dutch health insurance and enjoy covered commuting expenses from anywhere in the Netherlands, regardless of your mode of transport. Engage in both a bicycle and fitness plan and take advantage of nutrition and health education courses offered to all employees. Additionally, you'll have access to OpenUp, a platform providing professional psychological assistance.

Be among the first to try exciting new products during regular product tasting sessions at our state-of-the-art Amsterdam facilities. Similarly, whilst working from the office, savour the wide range of healthy B&F snacks on offer.

Finally, experience the world with the possibility to work abroad for up to 4 weeks a year.

We're excited to support your growth and well-being as part of our dynamic team!

Please note: To be eligible for this position you need to have a valid working visa / permit to work in the Netherlands.

Apply for the job

Do you want to join our team as our new Senior Email Marketing Specialist? Then we'd love to hear about you!