CRM & Email Marketing Manager
At Body&Fit we're looking for a Senior Email Marketing Specialist to join our team.
Full-time · Amsterdam, The Netherlands
CRM & Email Marketing Manager
We are Body&Fit, a sports nutrition company catering to everyday athletes striving for long-term performance across all sports, body types, and age groups. We are here to support you during your fitness journey and celebrate the joy of progress. Our products provide the energy boost you need, help you get stronger, recover faster, and stay in tune with your body.
With a history dating back to 1995, we take pride in our position as a market leader. In 2017, Body&Fit joined Glanbia Performance Nutrition (GPN), a world leader in innovation and new product development with a rich heritage in the sports nutrition industry.
At Body&Fit, we fuel progress. We stand by those who embrace challenges. Those who take on the lows and reach new highs. Our goal is to enhance your physical and mental well-being, enabling you to make the most out of life. We're here to stand by your side, cheering on your progress, every step of the way.
We are seeking a highly motivated and experienced CRM Manager to join the Marketing team. As a CRM Manager you will be responsible for the performance of the Email channel across Benelux, France and UK market and you will be directly managing one Email Coordinator. You are the driver of the strategy of the Email channel and also willing to do hands-on work when needed. You will collaborate closely with cross-functional teams to create compelling email content that aligns with our overall marketing initiatives and brand guidelines. Main KPIs will be engagement and commercial targets. This means you are analytically strong and able to convert customer data into insights, advice and actions. You will actively contribute to the technical aspects of the role, utilizing your skills to customize email templates, troubleshoot issues, and manage data integration effectively. Overall, this role offers an exciting opportunity to lead and shape our email marketing practice, allowing you to make a tangible impact on our customers' experiences and contribute to the overall success of our marketing efforts.
Our CRM Manager will have the opportunity, together with their direct report, to put their ideas into practice, from strategy to execution. You will actively share knowledge, skills and learnings with the Marketing colleagues so that the entire team grows to a higher level. You will work a lot with many different departments such as Consumer Insights, Trade, IT.
Own the email strategy: from creation to
implementation and reporting
Together with the Email Co-ordinator, own
database segmentation, automated
journeys, BAU emails
Own performance of email campaigns and set data-driven action points for the future
Facilitate the Email A/B testing plan
Collaborate efficiently with other
departments, such as trade, brand,
product and CS, to secure optimal email
campaigns and a strong customer
journey/experience
Generate ideas and actions to drive revenue
Relevant Email experience
Bachelor’s or Master Degree
Additional e-commerce courses
Skilled at software such as Magento, Klavyio, Clang, Google Analytics, Tableau.
Strong attention to detail
Commercial & Marketing savviness
Dutch language strongly preferred
Growth mindset
Resilient & open to change
Proven team player
Strives for financial results
Passion for our industry and products
Down-to-earth and fun to work with
Our business is growing, and we need people like you to grow with us and become part of our inspiring, dynamic, fast-paced company.
Life is way too short to waste anyone’s time so there are a few things that we would like to be upfront about:
Politics, intrigue, gossip. We’re just way too busy for all that nonsense!
Slow moving, corporate environment. We move pretty quickly here so we don’t have room for passengers.
Hiding in the background. If we’re to grow together we want you to step up and tell us how to do it. We need your voice!
Join our global organization for a rewarding career, where you'll be part of an ambitious and fun international team. Enjoy the freedom to create your own nutrition formula with a staff discount on our GPN (Body&Fit) products!
Our Blended Working approach offers flexibility, allowing you to work both from home and the office. You'll receive support through an ergonomics program, a daily work from home allowance, and flexibility during the day where possible.
Your well-being matters to us - benefit from a discount on Dutch health insurance and enjoy covered commuting expenses from anywhere in the Netherlands, regardless of your mode of transport. Engage in both a bicycle and fitness plan and take advantage of nutrition and health education courses offered to all employees. Additionally, you'll have access to OpenUp, a platform providing professional psychological assistance.
Be among the first to try exciting new products during regular product tasting sessions at our state-of-the-art Amsterdam facilities. Similarly, whilst working from the office, savour the wide range of healthy B&F snacks on offer.
Finally, experience the world with the possibility to work abroad for up to 4 weeks a year.
We're excited to support your growth and well-being as part of our dynamic team!
Please note: To be eligible for this position you need to have a valid working visa / permit to work in the Netherlands.
Do you want to join our team as our new Senior Email Marketing Specialist? Then we'd love to hear about you!