CRM Specialist

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CRM Specialist

At Optimum Nutrition we're looking for a CRM Specialist to join our team.

Full-time · Amsterdam, The Netherlands

Join us at GPN and inspire people everywhere to achieve their performance and healthy lifestyle goals!

At Glanbia Performance Nutrition (GPN), our mission is to inspire people everywhere to achieve their performance and healthy lifestyle goals! We are a global leader in the performance nutrition industry and have a portfolio of nine brands including Optimum Nutrition (ON), Slimfast, BSN, Isopure, Body&Fit, Nutramino, ABB, Think! and Amazing Grass. Our products are sold in over 130 countries and our brands are in the top three performance nutrition brands in more than 20 countries. Glanbia Performance Nutrition (GPN) is headquartered in Dublin, ROI, with operating facilities in Illinois, California, South Carolina, Florida, the UK, the Netherlands, and Australia. GPN employs more than 1,800 people globally and has revenues of approximately $1.5B. We are a values led organisation focused on driving sustainable business performance. 

Join us on our journey today!

The opportunity where you will make an impact:

As our CRM Specialist, you will be part of the Optimum Nutrition team and support the execution of the Optimum Nutrition CRM / Email strategy. You will, together with the wider trade and marketing team and country managers drive incremental growth in existing markets as well as roll-out and ramp-up in new markets.

  • Deliver channel incremental growth, while positively impacting CLV, retention and engagement metrics.
  • Create/Initiate the CRM roadmap for Optimum Nutrition.
  • Brief, create and deliver email marketing campaigns in sync with the trade calendar for all markets, adjust campaigns to market circumstances where needed.
  • Taking concepts, stories and content from the creative teams and making data driven decisions.
  • Utilize customer behavioural, demographic, lifestyle and transactional data to deliver custom marketing messages with the aim of increasing CLV.
  • Optimize the segmentation & personalization strategy.
  • Implementation of targeted, timely customer retention programs that will increase loyalty, retention and encourage segment.
  • Agile test email send-outs and incrementally improve performance.
  • Analyse customer data and campaigns in order to enrich Optimum Nutrition’s understanding of its client base as well as to initiate new data-driven marketing campaigns.
  • Create weekly, monthly and quarterly reporting stack to ensure both operational excellence as well as optimal channel visibility within the business.
  • Support the CRM manager and local teams in meeting the set targets.

What you will bring to Optimum Nutrition:

  • Experience with Clang, Salesforce Marketing Cloud, Adobe or other similar products.
  • Tech savvy with A/B testing, personalization and segmentation experience in a B2C e-commerce setting.
  • Familiarity with the creative flow involved in CRM campaigns execution.
  • Proficiency with Google Analytics, Tableau, Excel and number crunching.
  • Experience in data infrastructure (AMZ) & visualization (PowerBI/Tableau-etc.) knowledge would be advantageous.
  • Strong experience in collaborating with international cross-functional teams to achieve business outcomes.
  • Great team player, a hands-on mentality and a sense of fun.

Are we the right fit for you?

Our business is growing, and we need people like you to grow with us and become part of our inspiring, dynamic, fast-paced company.

Life is way too short to waste anyone’s time so there are a few things that we would like to be upfront about:

  • Politics, intrigue, gossip. We’re just way too busy for all that nonsense!

  • Slow moving, corporate environment. We move pretty quickly here so we don’t have room for passengers.

  • Hiding in the background. If we’re to grow together we want you to step up and tell us how to do it. We need your voice!

What we would like to offer you:

Join our global organization for a rewarding career, where you'll be part of an ambitious and fun international team. Enjoy the freedom to create your own nutrition formula with a staff discount on our GPN (Body&Fit) products!

Our Blended Working approach offers flexibility, allowing you to work both from home and the office. You'll receive support through an ergonomics program, a daily work from home allowance, and flexibility during the day where possible.

Your well-being matters to us - benefit from a discount on Dutch health insurance and enjoy covered commuting expenses from anywhere in the Netherlands, regardless of your mode of transport. Engage in both a bicycle and fitness plan and take advantage of nutrition and health education courses offered to all employees. Additionally, you'll have access to OpenUp, a platform providing professional psychological assistance.

Be among the first to try exciting new products during regular product tasting sessions at our state-of-the-art Amsterdam facilities. Similarly, whilst working from the office, savour the wide range of healthy B&F snacks on offer.

Finally, experience the world with the possibility to work abroad for up to 4 weeks a year.

We're excited to support your growth and well-being as part of our dynamic team!

Please note: To be eligible for this position you need to have a valid working visa / permit to work in the Netherlands. 

Apply for the job

Do you want to join our team as our new CRM Specialist? Then we'd love to hear about you!